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Press Release: 2 May

Diane Abbott, MP for Hackney North and Stoke Newington, says Hackney is becoming the ‘creative capital’ of London, ahead of Hackney Cut Films Awards 2013.
The Hackney Cut Films competition asked young people in Hackney to research the issues that they and their friends face regarding smoking on a local level. They then made an under two minute short film about it for their friends, uploaded to the competition website and are currently sharing it on their social media in order to attract voting from Hackney residents.

The aim of the competition is for the young filmmakers to persuade their friends to not try smoking or to give up if they do.  11 films from Hackney have been entered into the competition and focus on a range of issues associated with tobacco and smoking. A Hackney Cut Films Awards Ceremony will take place in mid-July at Hackney Picture House.  

The Hackney community is invited to vote for their favourite Hackney film by visiting the website and voting through their social media or registering online to decide the ‘Hackney Cut Films Popular Choice Award’. A special judging panel of Hackney VIPs will decide the ‘Hackney Cut Films Judges’ Choice Award’.

Diane Abbott MP is on the judging panel for Hackney Cut Films.
Diane Abbott MP said: “Smoking is still the number one cause of premature death and preventable disease in the UK, accounting for 18% of deaths in England. Hackney Cut Films Competition is an important and inspiring project, which raises awareness of the dangers of smoking, peer pressure, and the shocking effects of smoking.  It’s projects like this that are giving young people a voice, and establishing

Cllr Jonathan McShane, Hackney Council Cabinet Member for Health, said: “Smoking is one of the main causes of health inequalities in Hackney. We need to give our young people in Hackney the best start in life possible and preventing smoking is critical. Traditional health messages about smoking no longer have the same impact they once did. That’s why innovative, new approaches like Cut Films are so vital. They not only deliver the message around the effect of smoking, they do so in a way that engages young people.”

As part of the project, a special Cut Films teacher provided 10 workshops across the borough on anti-smoking campaigning and filmmaking in local schools and youth clubs.

Voting for the films closes on 10 May 2013. All Hackney films will also be entered into the national Cut Films competition. The National Awards will take place on 4 July 2013 at BAFTA HQ in Central London.
Visit to find out more.

The Hackney Judging Panel is made up of: Diane Abbott MP, James Cook MBE, Councillor Jonathan McShane and two young people from Hackney Youth Parliament – Ife Grillo and Lee Eastland.



For more information contact:

For more information contact Emma Wrafter, Charity Director at The Deborah Hutton Campaign and Cut Films

0207 700 3701 | 078179 42689|

About The Deborah Hutton Campaign and Cut Films
The Deborah Hutton Campaign is a peer-to-peer smoking prevention charity. Their short film and social media project, Cut Films educates young people about smoking in a creative way. The Campaign works in partnership with Government, local authorities, schools and youth groups to deliver targeted smoking interventions.

The Deborah Hutton Campaign was set up in memory of Deborah Hutton who was health editor at Vogue for over 20 years. In 2004 Deborah was diagnosed with Stage IV advanced lung cancer. She died eight months later aged just 49. Deborah smoked when she a teenager, tried her first cigarette when she was 12, smoked regularly from 17 and gave up aged 24.

About Smokefree Hackney
Smokefree Hackney was part of the City and Hackney Public Health Team at NHS North East London and the City.  On 1st April 2013, City and Hackney Public Health transferred to the London Borough of Hackney.

•    For press enquiries please contact 020 8356 2108.

•    Smokefree Hackney coordinates a number of services which support people to stop smoking across the borough.

•    There are clinics and groups all over City and Hackney, including drop-ins
at convenient locations like libraries, supermarkets and shopping centres. You can also see your GP or local pharmacist.

Call 0800 169 1943, email or visit to find the most appropriate support for you.

City & Hackney Stop Smoking Services
Stop Smoking Specialists – 0800 169 1943
Specialist Pregnancy Service – 020 8510 7732
Specialist Homerton Hospital Service – 020 8510 7248
Young People Service – 020 8919 5040
Community and Bilingual Service – 0844 225 2054

Further information on smoking and young people:

Download the ASH briefing on young people and smoking>>

•    Each year in England around 340,000 children under the age of 16 who have never smoked before try smoking cigarettes.

•    Children who live with parents or siblings who smoke are up to three times more likely to become smokers themselves.

•    In England around 150,000 children aged 11- 15 are regular smokers.

•    Every year, over 100,000 smokers in the UK die from smoking related causes.

•    About half of all regular cigarette smokers will eventually be killed by their addiction.

•    10 million adults smoke cigarettes in Great Britain. A sixth of the population.

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